Interestingly, Latisse® was discovered inadvertently. An eyedrop used to treat a high pressure in the eye was noticed to cause longer lashes.  The manufacturer of the medication devised a convenient applicator for the eyelashes, and voila—a new treatment was born.

Many women do look better with longer lashes.  And this medicine really works.  It is so effective, that some people have to trim their eyelashes with scissors.  Some need to reduce the frequency with which they use it because their lashes get too long, but you will always be in control.  Even men have started to use it.